Are you affiliate marketing high ticket items? In this article, you will learn the best approach to take in order to make money promoting high ticket affiliate offers. Are they just as easy to sell as all other offers?
Promoting high ticket affiliate offers is a great way to make the most money in affiliate marketing. A lot of marketing experts will tell you that it doesn’t take any more effort to sell a low ticket product than a high ticket one. In this article, we talk about how you can also do that.
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Affiliate Marketing High Ticket Items
To get a good grasp of why high ticket offers are more advantageous to sell than low ticket ones, let’s look at this example. If you have a target of making $5,000 per month through affiliate marketing, you really have two options.
You could sell low-value items where you make $20 a sale or you could sell high ticket products that pay you $1,000 per sale. You will need to make 250 sales of the low ticket items in a month in order to hit your $5,000 per month target or just 5 sales in a month of a $1,000 product.
“Well, not many people can afford a $1,000 product” you might say. That is true, but I’m sure you will find it easier to get 5 people than 250 in the space of a month. Think about that. If you were to sell every day of the month, that’s 9 sales per day.
On the other hand, if you are selling a $1,000 product, you need to make one sale every six days to meet the same target. Still not convinced? Don’t worry, I’ll give you a strategy, later on, that will help you make the high ticket sales while still being able to make the lower ticket sales as well.
What is a High Ticket Affiliate Offer?
You’ll find different definitions of what makes a high ticket offer depending on who you’re listening to but in this context, a high ticket offer is anything that pays you $500 or more per sale. There are a lot of programs out there that will pay you this kind of money; you just need to do a bit of digging to find them.
A lot of people are afraid to market high ticket offers because they think from a scarcity mindset. They think that just because they and those around them can’t afford it then no one can. This can’t be any further from the truth.
A lot of people are looking for solutions to their problems and are willing to pay almost any amounts to get those solutions. All you need to do is meet them at their point of need and you will make your sale.
The Most Profitable Niches for Affiliate Marketing
Now, let’s look at which industries you can promote high ticket affiliate offers in.
- Health and Wellness
- Business Solutions
- Financial Solutions
These are the main areas that a lot of people are willing to pay a premium to get issues resolved. There may be a few others but we will focus on these for now.
Health and Wellness
This niche includes all areas to do with health and wellness including fitness, diet, medical treatments and more. It must be highlighted that Google has made it somewhat difficult to get into this are and the financial one.
This was done to safeguard people against bad financial or medical advice. If you are going to depend on search engine traffic to promote your affiliate offers you will need to be a medical or financial expert with plenty of evidence on that on your online profiles or partner with someone who is.
Business solutions is a big niche and can range from consultancy all the way to productivity tools and services. You can partner up with SAS (Software as a service) companies that offer unique solutions for organisations.
Programs that target small to medium businesses usually work best with this model because they are always looking for ways to grow and compete with bigger players in the niche. Agencies that offer marketing solutions are also a good target to go for.
As I’ve already mentioned, financial solutions is a niche that Google keeps an eye on and if you are going to utilize search engine traffic, you’ll have a really difficult time ranking in this niche. If you use other sources of traffic it is a very lucrative field especially if you partner with a reputable organisation offering quality products.
This is another big time tested niche that is going to be around for as long as people have relationships. There are different issues talking how to get into, maintain and get out of relationships. The big money is going to be made offering high-end courses or consultancy services.
So, the understanding you need to have as far as affiliate marketing is concerned is that you need to market a product that addresses specific pain points for people and organisations. The greater the pain point, the more you will be able to make.
How to Promote High Ticket Affiliate Products
Let’s look at how you can actually promote high ticket affiliate offers effectively. It is important that you approach affiliate marketing as a business and not just a side hustle to make a little bit of extra cash.
You are competing against organised marketers who are making most of the money as well as another fly by nighters who utilise methods that give affiliate marketing a bad rep. In order to stand out, you need to offer value.
Let’s look at some of the methods you can implement to start seeing results on a consistent basis.
Search Engine Traffic
Search engine traffic is some of the best traffic out there especially is you are going to create content around buyer intent topics. These are keywords that people search when they want to make a buying decision.
They may be looking around to see whether or not they are going for the best solution. When you create content that offers value and helps answer any question that a searcher has regarding a particular subject, they are more inclined to buy through your affiliate link.
When you offer traffic that is useful and needed, it is called pre-selling and it warms up any potentially cold traffic. Your goal is to get them to a place where they are informed and convinced enough to make a buying decision.
The best way to do this is through a niche site or a blog. There is a need to do extensive keyword research that looks for low competition keywords to enable you to rank easily in the search engines. You then create an article of 1,000 to 2,000 words length that offers unique value.
You must make sure that what you are offering is not information that you scrapped off the internet because Google will penalize you. Look at what the top search results are offering then give a unique angle to it. Google will love you for it.
PPC – Mini-Site Method
Search engine ranking takes months but if you want to get fast results, you need to use paid advertising. PPC (Pay Per Click) advertising is where you pay companies like Google, Bing and others to show your ads in the search engines.
You are not going to drive visitors straight to your affiliate offer but to a mini-site. This mini-site will have about ten or so articles all written to offer value and make the visitor click over to your affiliate offer.
When you create value in this way, a prospect is more inclined to take up your recommendation. Too many other affiliate marketers out there are just looking to make a quick buck and your readers will sense it.
Another way to market is to use a value funnel. Instead of writing content, you create a video where you offer an amazing value that answers a specific question but just before you direct them to your video, you need to have a lead capture page that triggers a sales funnel.
When they enter their email, the video you made will play where your prospect gets amazing content covering one aspect of a bigger solution. You then direct them to your affiliate offer for a more holistic solution.
If they don’t buy immediately, they will receive emails directing them back and you now have the opportunity to market to them over and over again down the road with more affiliate offers.
Lastly, if you have an existing email list in that particular niche, you can use it to market to them. An email list is an asset that you need to strive to build. It’s an investment well worth making and an asset that will serve you for many years to come.
How to Pick a Good High Ticket Offer to Promote
When you promote a high ticket offer, there are some things that you need to be mindful of. First of all, you need to make sure that you are offering a great product. If you don’t do this, there may be a lot of returns and your reputation may get destroyed in the process.
Make sure that you don’t promote low-quality products whatsoever. Do sufficient research on a product before promoting it to make sure that it’s worth the investment and don’t just promote it because it pays a lot of money.
The second thing that the company needs to have is a good follow up sales system. When it comes to high ticket offers, few people are going to buy right away. They usually need to get on a call with someone and speak to a real person first.
Your company should have all those things in place so that you also get high conversions on the traffic you send them.
The Best Affiliate Marketing Strategy
Finally, I promised that I would give you a strategy that will help you take advantage of multiple affiliate offer levels. Not all your customers are going to be able to buy the high ticket offers. You also need to cater to those who can only afford lower-priced offers.
A good strategy to maximise your income potential is to offer low, mid and high ticket offers to your audience.
So, if you are affiliate marketing high ticket items, you need to approach it with a long term game in mind. Doing a hit and run approach will only cause you to experience little to no results. Focus on offering value and half the battle is won.