You have a blog or website that is receiving a trickle of traffic and you want to know how to boost your web traffic? You are in the right place. I will show you how you can get the traffic numbers to your blog up.
There are numerous ways in which you can boost traffic to your website and some work almost immediately while others will take a little longer until you start seeing results. I will cover a few of them in this article.
Traffic is the lifeblood of any web-based business and the more quality traffic you have, the greater the income potential for you. I am always on the lookout for ways in which I can increase traffic to this blog and I am going to share with you my major sources of traffic.
Search Engine Optimization
I want my income from this blog to be as passive as possible so I am very much inclined towards search engine traffic. I make sure to optimise my content for the search engines so I drive as much traffic from there as possible.
You can get traffic by just writing on random topics but you want to rig things in your favour as it were. There are a few things that you can do in order to start driving massive traffic to your blog via the search engines.
On-page search engine optimisation starts at the research stage. You want to search for low competition, long-tail keywords that you can create content around. You can use keyword tools like Keyword Tracker to get these keywords then use Google trends to establish whether or not these keywords show positive future trends.
Once you establish that you have a good keyword, the next thing you need to do is write the content. Your chosen keyword needs to appear in the content a specific number of times based on the length of the post.
This helps the search engines establish what exactly the content is about. This used to be very important a few years back but not as much anymore. The Google algorithm, in particular, has gotten really sophisticated and can pretty much figure out what it is that you have written about.
You need to have the keyword in the first paragraph of your post and sprinkled throughout the post. When you type in your keyword into Google, you will see suggested searches at the bottom of the search results page.
You also need to include some of these in your content. Look for search suggestions that you can actually make into sub-headings in your post that you can write 300 to 500 words around. When you click on any one of these, it will open another search results page that you can pull suggested searches from and write content on.
When you do it this way, there is no way that you won’t be able to write at least 1300 to 1500 words. This number is the sweet spot if you may. Google generally tends to rank longer content higher especially in a competitive niche. 300-word blog posts simply won’t cut it.
You need to have some internal links leading to other content on your site that is related to that post. You will also need to include some links to external sites. I have discovered that when I write content with a lot of external links, I tend to rank better.
This has to be handled cautiously though as you want as many people as possible to stay on your site instead of being led away. There has to be some sort of balance. A way I use to make sure people stay on my blog as well as allow them to click on the links to external sites is to set the link to open in another window.
This way, the link will open in another window or tab but they will still be on your blog. Another thing you need to do is to add an image that has the keyword set as the alt text. When you do this, your images will start appearing in the image search and you can get more traffic to your blog in this manner.
I am still in my early days of a serious YouTube channel (have made a few weak attempts over the years) but have already recognised the power that is in YouTube. Not only does it help your content rank better in the search engines but it is much easier to rank competitive keywords on YouTube simply due to the fact that few people actually want to do it.
A lot of people are camera shy and add to that the fact that most people don’t have the technical skills to create and edit video content and it places the barrier to entry that much higher. It really doesn’t take much for you to learn to shoot and edit decent video content and if you are willing to learn, you will be heads and shoulders above most people out there.
Here are a few tips that will help you grow your YouTube channel fast.
The first thing you need to do is have a professional-looking channel page. This in itself will make people subscribe to your channel. People will subscribe where they feel they will get value and a professional channel page will instil a sense of value.
To do this, make sure that you have a detailed about page, a great channel banner and a channel icon. In fact, the channel icon appears in more places than anything else. Make sure that all these 3 are set up properly.
You can create these using graphics software or a website like www.canva.com which is mostly free and easy to use. Once all this is done, conduct keyword research and the best place to do this is by using YouTube auto-suggest.
I sometimes use the auto-complete function when I am doing keyword research for my blog posts. On YouTube, the auto-suggest function only suggests popular searches and is a good indicator of which content performs best on the platform.
Now it’s time to create the video. Make sure that you create a video that is going to keep your audience engaged. YouTube says that the first 15 seconds of a video is the most important. This is where you must get your viewers hooked enough to want to continue to watch your video.
Once you pass this threshold, you have won 90% o the battle. Make sure that you deliver quality and change things up often by using pattern interrupts in your videos. Pattern interrupts are camera angle changes and different shots in your videos.
When you do this, your video won’t be boring and will keep your audience involved. Next thing that you need to do is optimize your video. Put your keyword in the video title and sprinkle it in the description. After that, add some tags and upload it.
When I create my videos, I use my blog posts to create them and it works well most times because I have already done the keyword research. My content isn’t great right now but I am learning and getting better at it with time.
What I then do is put a link to the blog post in the description and embed the video in the blog post. This creates a perpetual traffic cycle where both my blog and YouTube channel are sending views to each other. It’s a win-win.
That’s it for this post. I don’t want to overload you with a lot of information but will allow you to implement one or both of these methods. So, this is how to boost your web traffic in 2020 and beyond.
I would love to hear your thoughts and comments and below.